Case study is a designer’s arsenal for overcoming his
unique obstacle. They are narratives that reveal what you are capable of as a designer.
One of the toughest challenges designers face when pitching prospective clients is winning over their trust and confidence. If your prospective clients haven’t worked with you in the past, they’ll likely have hesitations about handing over their hard-earned cash to a stranger.
Not only are case studies a great way to explain the design process of an agency, but they also help esigners and developers to learn from each other. Seeing how designers work, create, build and play is great, and furthermore.
The best case studies move beyond intuition-based explanations and document the rationale behind the design, UX, and visual decisions. They offer a more humanized perspective into the design process that, ultimately, makes a business case for your work. This leaves you in a better position to prove your value and price to even the most skeptical client.